Archive for the ‘Food icons’ Category

The Golden Arches and Ronald McDonald

Monday, October 4th, 2010

When you’re driving down the highway and see Golden Arches ahead, you know you’re approaching a McDonald’s. The same can be said of a commercial with Ronald McDonald. The moment that red headed, big shoed clown appears on the screen, you know it’s a McDonald’s commercial. However, when the company was established in 1940 there was no Ronald McDonald and no Golden Arches.The first establishment was actually a bar-b-que joint in California. It would take another eight years for the concept of McDonald’s as a burger place to emerge. But the time passed quickly, and in 1948 foodies could buy cheeseburgers and hamburgers, milk, potato chips, soft drinks, pie, and coffee. A year later, the company would begin selling French Fries and Milkshakes; the development of McDonald’s had begun. (more…)