Archive for the ‘Coffee icons’ Category

The Starbucks Siren

Thursday, September 30th, 2010

Since 1971, when the first Starbucks was established in Pike Place Market, the siren has been an icon for delicious coffee. Over the course of their 39 year history, Starbucks has undergone several changes. The company has gone from serving regular coffee and tea products, to introducing the Caffe Latte in 1984 and the Frappuccino in 1995. Furthermore, Starbucks has expanded far beyond their initial Seattle limits. The coffee business successfully moved outside of America when, in 1996, they established a Starbucks in Japan. The company has had undergone major developments, but one that often goes unnoticed is the change to their icon.Originally, the company’s symbol was brown and represented their products on the logo. Underneath the siren image was the words coffee, tea, and spices. The icon itself has changed, too. The first siren was a detailed image, and had two tails and a bare chest. (more…)